Did you know that most Swiss companies value the role that digital plays in the marketplace? Mike Baur believes that every company needs to realize the impact that digital strategy plays in the marketplace and thus he made sure that this was a part of the training in the accelerator program. There are numerous ways in which the marketplace can be impacted through digital strategy, and with more than 70% of businesses focused on digital marketing, this is well worth the attention that it deserves. More companies will continue to adapt the digital marketing model, which means learning how the various moving parts of this type of marketing help to build a business.
Through the accelerator program, Baur and his partners teach you more about a digital strategy can help you build your brand, as well as how you can present your new company to the public in a way that will build trust and gain a bigger following. The digital world holds a ton of potential, and learning to harness what it has to offer will benefit every entrepreneur tremendously. During the course of your study with digital strategy, you’ll be able to take a look at successful companies and how they were able to not only get their audience to know, like, and trust them, but how they encouraged their audience by providing them with valuable information.
Those who participate in this program will have access to a toolbox that is a resource to help analyze the current efforts behind their business as well as determining what metrics fit and which ones are ineffective. The study of these successful businesses will also include looking at their valuation and how we came to that conclusion. Additionally, those who are a part of this program, will have the opportunity to have their business analyzed in order to find out where there is room for opportunity in the near future.
Last but not least, the digital strategy portion of the accelerator program is designed to aid entrepreneurs in building successful business models. This means that the creation of a prototype is essential, and along with a team of experienced businessmen and women, entrepreneurs will be able to test them out in the marketplace. Students have guidance every step of the way during their time spent in the program, because Mike Baur and his partners thought of everything.