Mike Baur and Digital Business Strategy

Did you know that most Swiss companies value the role that digital plays in the marketplace? Mike Baur believes that every company needs to realize the impact that digital strategy plays in the marketplace and thus he made sure that this was a part of the training in the accelerator program. There are numerous ways in which the marketplace can be impacted through digital strategy, and with more than 70% of businesses focused on digital marketing, this is well worth the attention that it deserves. More companies will continue to adapt the digital marketing model, which means learning how the various moving parts of this type of marketing help to build a business.


Through the accelerator program, Baur and his partners teach you more about a digital strategy can help you build your brand, as well as how you can present your new company to the public in a way that will build trust and gain a bigger following. The digital world holds a ton of potential, and learning to harness what it has to offer will benefit every entrepreneur tremendously. During the course of your study with digital strategy, you’ll be able to take a look at successful companies and how they were able to not only get their audience to know, like, and trust them, but how they encouraged their audience by providing them with valuable information.


Those who participate in this program will have access to a toolbox that is a resource to help analyze the current efforts behind their business as well as determining what metrics fit and which ones are ineffective. The study of these successful businesses will also include looking at their valuation and how we came to that conclusion. Additionally, those who are a part of this program, will have the opportunity to have their business analyzed in order to find out where there is room for opportunity in the near future.


Last but not least, the digital strategy portion of the accelerator program is designed to aid entrepreneurs in building successful business models. This means that the creation of a prototype is essential, and along with a team of experienced businessmen and women, entrepreneurs will be able to test them out in the marketplace. Students have guidance every step of the way during their time spent in the program, because Mike Baur and his partners thought of everything.

Sheldon Lavin And His Influence In Making OSI Group A Global Brand

Sheldon Lavin, the Chairman and CEO of OSI Group, is credited for converting the food supplier of McDonald’s to a global brand with presence in more than 17 countries. For market watchers, it is a fairy tale how he rebranded the firm into a leader in the food industry. But, Lavin explains his strategy by telling “Rome was not built in a day.” When he was joining the firm more than four decades back, he was an “outsider,” but soon Lavin became the strategist of the company and grew inside the organization with consistent results.

Sheldon Lavin’s life with food industry started when he cooperated with Otto & Sons, the predecessor of OSI Group, to arrange funds in 1970. The plans to build further processing facilities by the firm and the need of funds prompted Sheldon Lavin to work for the company initially as a consultant, and later, he joined the firm full-time. At the same time, the company rebranded as OSI Group, and under the leadership of Lavin, it expanded to new territories such as South American and Taiwan in the early 80s. OSI Group also started supplying the meat and food products to other brands beyond McDonald’s and Lavin gained 100% voting control in the firm. He also helped the company to expand to China, Philippines, Australia, China, Japan, South Africa, and India.

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Sheldon Lavin explains the global force behind the firm’s growth that it keeps like a family association inside the organization and no dictation from the top of the company. The food supplier created a unique culture inside the firm. The firm is very proud of its employees and thankful to them as they made it global through their hard work. Lavin always keeps his door open for his co-workers, and they can walk in and share their thoughts with him. The employees eat together and address each other by their first name. The management even cares about the family members of the employees and truly creating one family culture.

The influential leadership of Lavin in expanding the group across the world is recognized with Global Visionary Award – 2016 by India’s Vision World Academy.

Sheldon Lavin was also honored with Lifetime Achievement Award – 2015 by RSM US LLP for his service to the Chicago business community.