Waiakea; famous Hawaiian Volcanic Water is one of the few superior bottled brands with an edge. It is established on a triple bottom line platform based on promoting environmental and social sustainability, achieving unique health benefits, and giving back to the community.
Waiakea was established in 2012 by Ryan Emmons when he realized a unique element in the water of the Waiakea Springs while on vacation with his family in Hawaii.
Ryan Emmons has built a successful brand because he has been able to incorporate emerging environmental and social trends into his business model. He aims to create a transformative change in the bottled water industry from the inside using Waiakea’s unique production methods.
By 2015, Waiakea had registered a 170% a yearly expansion rate on average and was valued at more than $10 million. Waiakea has grown from supplying thousands of cases per year to over 120,000 cases sold annually. Waiakea is now stocked in major retail, fitness and hospitality centers such as Bottega Louie, Gold’s Gym, Hi-Health, Lazy Acres, Wawa, Whole Foods, and other locations in 30 U.S states.
In response to the growing international recognition and demand, Waiakea opened a new production facility in Hawaii. In North America, the brand was among one of the most awarded beverage companies of 2015 competing with powerhouse brands such as Evian, Fiji, and SmartWater. Learn more about Waiakea water: http://www.babyboomster.com/waiakea-hawaiian-volcanic-water/
According to Organic Authority, Waiakea Water occurs naturally as both rainwater and melted snow from the Mauna Loa volcano, and this gives it its characteristic as volcanic water. It then percolates through numerous feet of porous volcanic rock where it absorbs minerals giving it a rich, naturally-alkaline taste.
The brand is also the first bottled water in the U.S to be awarded CarbonNeutral for its commitment towards reducing its carbon footprint. This is because Waiakea implements the use of rPET packaging, sustainable sourcing from an aquifer that has a recharge rate of 30 days, and a facility that boasts of using 33% renewable energy. Waiakea also engages in a reforestation program that ensures conservation of Hawaii’s natural forests.
By partnering with Pump Aid, Waiakea water is has supplied more than 500 million liters of clean water to dry areas around the world. This is made possible by the initiative that suggests that every one liter of Waiakea Volcanic Water sold will be used to supply 650 liters of clean water.
Waiakea water also supports educational and environmental initiatives in Hawaii such as Kupu, the Kama’aha Initiative, and INPEACE.